Services
Rather than isolated design products, I develop overarching communication and design systems. A logo or a brochure is always created as part of a larger, consistent whole.
01
Brand identity
For clients for whom design is already part of what they create, I develop brand systems tailored to their design stance, their values and the spatial or content logic of their work.
What’s included
- Holistic brand and corporate design systems for design, architecture and interior studios
- Brand worlds that connect product, spatial and communication design
- Logo development as an integral part of the design system
- Strategic and design consulting
Related projects
02
Corporate design
A visual identity only works when it stays coherent across every touchpoint. I translate the design system into print, digital media and space – and, if desired, continue to look after your communication.
What’s included
- Stationery, brochures, posters and information materials
- Websites tailored to the design system
- Digital communication with reference to the spatial or product identity
- Evolution and maintenance of existing identities
Related projects
03
Visual concepts
I am particularly interested in the interfaces between graphic design, product design, interior architecture and exhibition design. I see communication not as a downstream step but as an integral part of the overall design concept.
What’s included
- Editorial design for catalogues, publications and exhibition materials
- Exhibition and wayfinding systems for museums and cultural institutions
- Orientation and signage systems for interiors, exhibitions and public buildings
- Conceptual advice on sustainable material and design decisions
Related projects
04
Illustration
To me, illustration is a tool for making content accessible and brands unmistakable – from educational media and publications to campaigns.
What’s included
- Development of educational media
- Editorial illustration for books and publications
- Illustrations for brands and social media
- Illustrations as a basis for animation
Related projects
How I work
I work closely with my clients as a partner – from the first strategic exploration to the long-term evolution of their visual communication.
- 01
Strategy
It starts with understanding the company’s stance, its values and the spatial or content logic of its work.
- 02
Concept
This becomes an overarching design concept – not a single product, but a system that holds across every touchpoint.
- 03
Implementation
The system is implemented in print, space and digital media. For photography, printing or web development I bring in partners from my network.
- 04
Evolution
If desired, I continue to maintain and develop the communication – for a design system that lasts.
Questions about process and collaboration?Read the FAQ
I’m always excited about inspiring collaborations.
Whether it’s a concrete enquiry or a first conversation – meetings take place in person in Weimar or online.
Get in touch